Did you know that over 60% of internet leads are searching for homes on their mobile device? That’s right, over half of the people that are looking to buy or sell their home are ditching their desktop for the convenience of their smartphone. This means if you don’t have a mobile-friendly website and an easy-to-use mobile app, you might lose that lead.
Luckily CINC clients combat this with their mobile-first home search websites and easy-to-use home search app, Etta. Etta (available on iOS and Andriod devices) allows leads to search for homes independently while giving you their agent, the insights and data you need to help them buy or sell their next home.
Not convinced yet? Take a look at these 4 reasons why you should move your leads to your mobile app, Etta:
1. Branded App + Lead Exclusivity
Let’s face it, there is a lot of competition in not only generating new leads but also keeping those leads. A recent poll revealed over 80% of people used the Zillow app when searching for homes. That’s a lot of people seeing ads for other agents. Your leads and clients don’t need to use other home search apps that advertise other agents! Etta gives your leads a great search experience while keeping you, their agent, at the center of their search.
2. Agent to Lead In-App Messaging
Calling, emailing and text messaging are great but sometimes fall short. Etta’s built-in messenger allows you to directly communicate with your leads while they’re searching for homes. CINC clients can send in-app messages straight to their leads with the confidence that their message won’t be sent to their junk folder.
3. Stand Out with Instant Property Alerts + Push Notifications
In today's competitive landscape, it’s more important than ever for your leads to see the latest listings when they hit the market. Etta uses rich push notifications and home screen widgets to keep home searchers in the know of the newest properties to come on the market in their saved searches. Etta’s new property notification lets users know every hour about the new properties that just hit the market and the new property widget on iOS keeps it top of mind if they happen to miss the notification.
4. MLS data at your fingertips
Give your leads the most recent and reliable MLS data that your website has to ensure they receive the most accurate information about properties.
So, how do you get this great home searching tool into the hands of your clients and leads? The easiest way is to share it straight from your CINC CRM or the CINC Agent app. Check out this help article for a step-by-step guide.