Inman Connect Las Vegas 2019 promised to deliver a bigger, better, and bolder experience, and they did just that! The City of Lights shined on attendees and vendors as they knowledge shared, connected, and celebrated 2019 wins. We're breaking the golden rule of "what happens in Vegas stays in Vegas" and reflecting on our top takeaways from Inman to help grow your real estate business in 2019.
Automation is on the rise!
Whether you are looking to expand your market, start a team, or maintain multiple offices, your best friend should already be automation to help simplify and reduce tasks within your day! It's time your CRM cut down the noise so you can focus on engaging your ready now leads. Yes, your CRM manages your leads, but it should also automate your tedious tasks. CINC's Automated Plans automate the tasks needed to go from contract to close to keep you from missing next steps to get your clients to the closing table. CINC can even create automated texts to be sent based on your users' behaviors with Behavioral Messaging. Bottom line? Automation through technology is key to the future of real estate.
The Future of Real Estate: The Good, The Bad and The Ugly
The future may seem uncertain, but while some things never change, other things will change forever. Intimated? Don't be! Start focusing on these two areas to ensure long-term success:
1. Offering value to the consumer after the transaction is complete
Agents need to remain relevant to their clients post-transaction (and we mean more than just sending an apple pie on Thanksgiving). Find a way to stay relevant that provides value. You can send educational information on insurance, tax advice, or even ways to save your clients money! Whoever figures out loyalty in real estate wins. Negligence allows others to swoop in and steal your clients. Hold onto your sphere by providing value.
2. Understand the technology that's running your business.
Relationships will always be integral to real estate, but the software will empower real estate agents to grow and scale. Most agents and brokers are still very slow to adopt new technologies. Long term businesses should leverage software to scale effectively to utilize their valuable time on the human touches. Leveraging tech to automate tasks as needed will be critical (there is that automation again). The last thing agents should never fear is testing and trying new tech. Don't run from technology; embrace technology!
Real estate agents are not going away!
Thought leaders echoed that agents, brokers, and teams will continue to be the driving force in our industry. While consumers want to be independent and learn as much as they can from the comfort of their couch and laptop, they will still need a guide through the long and strenuous journey of home buying. A recent poll from NAR showed that the top reason buyers use a real estate agent is because they are looking for assistance with negotiating their terms of sales. Who better to guide than than the elite in this industry!
Looking for more inspiring content? Check out what these influencers are saying about growing your real estate business with the right tech!