Evergreen Videos to Use for Long-Term Real Estate Marketing Strategy

Video is thriving! It is a must in your marketing strategy in 2020. It is the most popular and most underused piece of content. The power of video can help drive more business to you! While we are social distancing, this is a great time to practice and perfect your on-camera skills. Evergreen videos are videos that stay relevant for an extended amount of time, and we've gathered the list of videos you can use over and over again!

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Before we get started... 

Make sure your videos are quick and concise and no more than 2 minutes. Anything longer and you run the risk of losing your audience without getting your message out. If you have questions on production, check out our recent blog post on best practices for video production

Introduction Video

This is the video explanation of your bio. Let your audience know who you are and why you are the best agent for all their buying and selling needs! Script suggestions include sharing information including your name, brokerage, specialties, market(s), and fun facts that make you stand out to consumers.

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Real Estate Explainer Video

Show off your expertise in these videos by explaining a real estate concept! Think of these as tutorial videos where you can tell real estate concepts that future home buyers or sellers are looking for, while simultaneously building trust. Explainer videos can attract new leads and demonstrate why consumers should choose you! 

Videos of Real Estate Tips

Similar to explainer videos, these provide actionable steps that your audience can take when starting the home buying or selling process. You can instruct your audience how to stage their home, prepare for an open house, or how to get pre-approved for a home loan. Again, you are demonstrating your expertise in these videos by simply giving them tasks to do! 

Client Testimonial Videos

This video reinforces what sets you apart from your competitors. Think of it as your way to amplify your message on how awesome you are and why you are the perfect agent for them! You can have recent clients film a video (share our tips with them on video production), film yourself reading your favorite reviews from Reach150, or if you are a pro videographer, then make a slideshow for your audience to read themselves. (Pro tip: if you are a CINC platform owner, you are eligible for free Reach150 account).

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That's a Wrap

While we are all doing our part to social distance, spend some time making these four evergreen videos. You'll love being able to use these on your website, social media, email campaign, or in CINC's video messaging in the months to come. 

Download our Video Scripts for Evergreen Real Estate Videos

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This Blog Post was Written by Krista Robertson

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