Facebook reported 2.6 billion monthly active users in Q1 of 2020 – a 10% increase compared to the same period in 2019. As stay-at-home orders persist, this number will only increase during Q2 of this year. Marketing research firm eMarketer estimates that the average user will spend 38 minutes per day on the platform in 2020, but expects the Coronavirus Outbreak to significantly impact this estimate.
With so much captive attention (especially now), it’s a no-brainer that Facebook is a fantastic place to introduce and educate people about your brand. Marketers agree – spending $17.44 billion on advertising (a year-over-year increase of 17%) in Q1 of 2020.
Real estate is no impulse buy, though. The Rule of Seven suggests that a prospect needs to be exposed to your brand at least 7 times within an 18-month period to influence purchase behavior. And that number is probably higher when it comes to a purchase as significant as a new home. How can you use Facebook to not only drive colder, top funnel leads, but also create a following of informed real estate fans that will one day buy from you?
Facebook advertising funnels allow you to introduce your brand to potential clients using lower-cost objectives like video views, and then target the most interested users through Facebook’s custom audience targeting. Since Facebook owns Instagram, ads will automatically show on Instagram as well. Over time, these funnels will allow you to generate your own audiences of high-value users and lower your overall acquisition costs.
Harry Kierbow, CINC’s Sr. Director of Paid Social Media Advertising, showed CINC Rev viewers how to build a Facebook ad funnel and why it’s worth the time. Watch the full training video below.
Do you have any tips for others out there? Let us know in the comments section!