There’s no denying that we’re living through a mobile technological revolution. The introduction of the smartphone has changed the world, and the ways in which we live and operate within it. With its mobile operating system, intuitive usability, and an all-encompassing app store, smartphones have introduced unlimited internet access to a whole new audience of (human) computers, from techies to the previously technologically averse.
As the mobile revolution increasingly impacts the ways in which people do business, the real estate industry in particular is feeling the mobile shift. With companies like Amazon, Uber, and Instacart redefining the meaning of instant gratification by making everything accessible with just a few swipes of your finger, it’s not surprising that home buyers and sellers are starting to expect the same level of convenience throughout their process of buying and/or selling a home. Consuming information on the go via mobile digital platforms has become not just a consumer desire, but an expectation. As a result, it is now more critical than ever for real estate teams to do their due diligence in making sure that their businesses are mobile friendly. But how?
Make your website mobile-responsive
You can start by ensuring that your website is mobile-optimized. Having a mobile-ready website enables you to capture leads where they’re home-seeking: on their phones while on the go. According to Google and the National Association of Realtors, the number of home buyers searching on mobile devices continues to grow year over year, so it’s important to fish where the fish are. Recent tweaks to Google’s algorithm give further preference to mobile-friendly websites, ensuring that sites that are mobile-optimized rank higher than non- mobile-responsive sites on Google results pages. This in turn affects the amount of traffic actually reaching your real estate website depending on your level of mobile-responsiveness. But what exactly is mobile responsiveness?
You can browse this beginner’s Guide to to Mobile Responsive Design Here to make sure your site is up to par!
Invest in a mobile real estate app
You should also consider investing in a mobile real estate app. Think about it. You utilize apps for almost everything these days: music, video calls, driving directions... even banking. Mobile apps introduce a sense of ease and convenience into your life, and there are millions of apps available within Apple and Google Play’s app stores… even apps for blowing out your birthday candles or hailing a taxi. Today Apple’s old mantra “There’s an app for that” rings truer than ever. So as an agent on the go, why wouldn’t you use an app to help run your real estate business? Adding a mobile business app is a proven strategy for increasing lead engagement and retention. Do yourself and your clients a favor by granting them the ability to home seek anytime anywhere through a mobile app of your own.
Like it or not, mobile technology is definitely here to stay, so the sooner you start to not only recognize, but appreciate the critical role that mobile and the evolving technological landscape will play in the future of your real estate team, the better off your team will be in your inevitable path to growth!
Interested in hearing a real estate tech revolution success story? Meet John Mikesh, owner and broker at ROOST Real Estate. Download John’s case study below detailing how since implementing CINC’s technology 5 years ago, ROOST Real Estate has experienced growth every year!