How to Market Your Real Estate Business on Facebook and Instagram

Understanding the whole Facebook advertising picture is key. See how to create a great strategy for your real estate business.
    Ready to take your real estate business to the next level?

    Understanding the whole Facebook advertising picture is key. Make sure you're implementing the right strategy for your business.

    Facebook Real Estate Client Partner, Elizabeth Ghosh, joined Harry Kierbow and Alvaro Erize live to discuss:

    - Current Facebook trends and why mobile is vital in the current environment
    - How to build your perfect Facebook strategy from the number of advertising options
    - Using Facebook and Instagram Live in the new age of digital marketing

    Harry Kierbow, CINC's Senior Director of Paid Social Media Lead Generation, discussed the record results CINC clients have been seeing since the beginning of the Coronavirus Outbreak in March.

    See the full replay below.

    Meet the Speakers

    Elizabeth Ghosh - Real Estate Client Partner, Facebook
    Elizabeth is a Client Partner at Facebook within the Real Estate vertical. Based in Washington, DC, she has been at FB for 6 years, and has a passion for helping advertisers accurately measure their marketing spend and connecting businesses with their future customers.

    Alvaro Erize - CEO, CINC
    Alvaro assumed the CEO role in January 2020 after joining CINC in January 2016 as Chief Operating Officer and most recently co-CEO until December 2019. He is responsible for sales, client services, product development, technology, and operations as well as long term growth of the company. A serial entrepreneur, Alvaro started his first business at 17 and has more than 20 years of experience running and advising high growth companies. Prior to joining CINC, Alvaro was Vice President of Operations at Serent Capital, and before that he led strategy consulting teams for Bain and Co. Alvaro has an Engineering degree from UCA, has completed the CFA curriculum, and holds an MBA from Stanford graduate school of business.

    Harry Kierbow - Sr. Director of Paid Social Media Advertising, CINC
    Over the last 4 years, Harry has led the CINC Social Media Marketing Program including overseeing the creation of CINC’s dynamic remarketing program (ListCast) and developing CINC’s one-of-a-kind Facebook Lead Ad integration. Harry has 10 years experience managing Facebook campaigns at scale – with more than half being in real estate. Harry graduated from the University of Georgia with a BS in Psychology.

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