[VIDEO] Real Sync | Insights from Google: Maximizing Your Real Estate Lead Generation

Home search traffic is hitting record levels in 2020, and the experts from Google joined CINC to discuss how you can get the most out of this opportunity.

Google Strategic Managers, Kristen Fox and Meridith Hall, broke down trends from the first half of 2020, and gave expectations for the remainder of the year.

Dan Lott, CINC VP of Client Marketing, shared how these record lead generation results impact CINC clients and prospects.

Hosted by CINC CEO, Alvaro Erize, this session is a can’t miss for anyone looking to build their pipeline and maximize their lead generation.

Learn more about CINC: https://www.cincpro.com/request-a-demo.

Watch the Replay below. You can see the Powerpoint presentation here

Topics Covered in this Episode

Click the link to skip to specific section,

2:00 The CINC and Google partnership
2:46 Google's current and projected home search traffic trends and other real estate data to drive you more leads.
14:30 How CINC achieved record Google CPL results in 2020 and how it affected lead quality.
23:45 Tactical tips you need to deploy in your business to build your brand and your pipeline NOW
34:05 Improvements to the Google My Business program and how it impacts Realtors.
43:30 Takeaways


Key Takeaways

-  Lean in to the momentum with an adequate budget
-  Keep Google My Business current (Find more info here and here.)
-  Engage with CINC's Remarketing & SOI Remarketing Program

Meet the Speakers

Kristen Fox - Google Strategic Manager
Meridith Hall - Google Strategic Manager
Alvaro Erize - CINC CEO
Dan Lott - CINC VP Client Marketing

This Blog Post was Written by Dan Lott

Dan is CINC’s VP of Client Marketing. Dan joined CINC in 2012, when he launched the online advertising department he continues to lead. He has more than 18 years experience in search marketing and online advertising, mostly developing lead generation programs for fast growing businesses, including real estate companies. Dan earned a BA in Economics from American University and an MBA in eCommerce Marketing from Vanderbilt.

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