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On Episode 3 of Real Sync, Alvaro Erize is joined by CINC Lead Generation Experts, Dan Lott and Harry Kierbow, to discuss the trends they are seeing during the COVID-19 crisis. This crisis has impacted all parts of our economy, including online real estate lead generation. The CINC Client Marketing team manages more than $30 million annually across Facebook, Instagram, Google, and Bing advertising – the largest portfolio of real estate lead generation ad budgets in North America. This experience allows us to bring you the facts about the current lead generation trends amid this global uncertainty.
Topics Covered in This Video
Watch as we discuss:
- Trends happening with Real Estate Lead Generation during the COVID-19 crisis
- Learn the impacts on Google and Facebook traffic specifically on the states that have shelter-in-place orders
- Projections as we continue to move through the crisis and the mindset needed to continue to produce
Meet the Speakers
Dan Lott
VP of Client Marketing
Dan leads the strongest real estate lead generation team ever assembled. The team delivers the industry's best cost per lead, using Google, Facebook and other channels to support over 2,000 satisfied CINC clients. Dan has more than 16 years of experience in search marketing and online advertising, mostly developing SEM lead generation programs for startups. He joined CINC in 2012, when he launched the online advertising department he continues to lead.
Dan earned a BA in Economics from American University and an MBA in eCommerce Marketing from Vanderbilt. When not looking at his Google account, he's usually found with his wife and two kids floating in a pool or talking about Vandy football.
Harry Kierbow
Senior Director of Paid Social Media
Over the last 5 years, Harry has led the CINC Social Media Marketing Program including overseeing the creation of CINC’s dynamic remarketing program (ListCast) and developing CINC’s one-of-a-kind Facebook Lead Ad integration. Harry has over a decade of experience managing Facebook campaigns at scale – with more than half being in real estate specifically. Harry graduated from the University of Georgia with a BS in Psychology.
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